I've had the opportunity to create branded content for companies like BEHR, Statefarm, and Amazon Handmade. The challenge is to effectively weave the brand's campaign into the day to day content of the platform it will live on - without it feeling like an ad.  Finding the right balance between entertaining, educational, and relatable takes a lot of teamwork and communication with the client throughout the entire production process. When done right, you have an effective ad wrapped in a beautiful story that's both familiar and new.